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Search Engine Optimization 101.2c |
What is Search Engine Optimization? (SEO)
Search Engine Optimization is the process of making changes to the coding of a website in order to rank better in the search engine results page. There are many steps involved in the process. But this process can be made a lot easier with this one tool that I use personally. It's called WebCEO and it will do it all in the process of optimizing your web pages for the internet. Best of all it's a free download for personal use at their web site WebCEO.com.Collateral Benefits of Search Engine MarketingMany times a client only looks at the bottom line when it comes to the performance they are getting for their investment into Search Engine Marketing. They often only look at the selected keyword phrases that they are paying for, without fully realizing what other residual effects they are receiving. When a site gets properly optimized, (SEO) it is being transformed into a thought-out navigational pattern to information. This is the same pattern a search engine spider looks for. Don't forget, the easier you make it for a spider to index your site, the better your chances are for getting your site a higher placement in the search engine results page (SERP's). While W3C validation is something all sites should strive for, it is not required for better rankings. Does it help? Probably. Yahoo engineers have stated that whether a site is W3C compliant or not makes no difference to how it ranks. If it has relevant content, it will get ranked. Another element when optimizing a site is that through proper naming of page titles, file names and placement of content make the site all the more relevant to the spider. Although Google places less value on Meta Tags, they are still used as part of the algorithm, and should not be overlooked. After the site has been coded properly, the game then goes up to the next level. Search Engine Marketing is used to drive traffic to the site through various means. Press releases, articles,blogs, RSS/XML feeds, Directory Submissions and User Groups all can bring targeted traffic to a site. Even your contact/about page is critical because if you have a brick-and-mortar business, by listing your street address, you help the search engines geo target your site. Most Search Engines are already trying to focus your search results regionally. While it's not a major factor yet, it is something to be aware of. In conclusion, the next time you start checking Google to see where your site ranks for it's keyword phrases, don't forget about all of the hidden keywords/phrases that are embedded in your site's copy. You would be surprised at how many of those forgotten about terms end up at the top of the pile.... Reigning KeywordsWhen it comes to exploring keyword data, the common term used by many search engine marketers is “Keyword Research.” For the sake of explaining this article, I am choosing to use different terminology than you may have read in other articles about SEO or SEM. So let’s cut back on the dialogue about traditional keyword research and instead, let’s talk about learning how to quickly tap into legitimate data and quickly explore it for the best “behaviourally related” search trends. What other resources have you not thought about researching that could attract in more of your ideal buying audience? By exploring legitimate data as opposed to guessing at words your brain tells you must relate, there is a whole world of possibilities for attracting multiple audiences to you Web based Search Engine Optimization resource center. And one of those possibilities is misspelled key words. Click here to see for yourself. Outside of music related products, what types of printable material might be useful to research for optimizing your own Web site? Is your focus a little to narrow on only one or two products you sell, or are there other things you could be taking advantage of? “free logic problems to print”“make print crossword puzzles” “free crosswords to print” In Conclusion: People are using the Internet to research all types of information. One of the biggest tips you can follow to separate you from your competition, is to allow yourself some freedom to explore alternative data (other than) the first “keywords” that pop into your mind. Those first keywords are often the most competitive ones that everyone else (including your competition) is fixated on. If you want to tap into the niche phrases quicker, simply expand and explore a bigger circumference when it comes to topical data in the Search Engine Optimization world of spider bots and tune into the less evident keyword phrases that are also indicative of the searcher’s real life circumstances. These are the ultimate phrases that often tell a story or relay a reason why the searcher is searching in the first place. Let’s look at a few interesting high KEI phrases that were rooted out over 2006 - 2007. General observations over the last year that have been both interesting and telling: It seems people like to draw things:
Tips for Expanding Your Ability to Research Keyword Data Beyond Average Limitations.
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